This month’s article showcasing our diverse businesses community in partnership with Mackay and Whitsunday Life newspaper.
This month we meet Ellen and daughter Bek Kerr of One Agency Team Kerr.
In January 2025, Ellen and Bek will celebrate 2 years in business, having established their small boutique real estate agency specialising in residential sales in January 2023.
Having worked in real estate in the region for the last 18 years, ‘Team Kerr’ looked for an opportunity to bring a personal touch, a professional caring service to both their sellers and buyers. They believed that having their own business provided the chance to change the rules in providing good old fashioned personal service.
Additionally, Team Kerr offers two exciting points of difference. Firstly a $500 referral fee to their clients, and a free marketing package for their sellers which means no upfront costs.
“Every new business has a myriad of challenges in their first years however we came through with flying colours and have received a number of real estate awards during this time,” said Ellen.
“We recently won the New Office of the Year Award by the One Agency group.”
Team Kerr have been exploring how to best utilise social media as a key platform to promote their business. This has been helpful to them, as the region is still ideal for people choosing to relocate and investors as social media has provided a window into the Whitsundays.
Ellen offers the following advice to other business owners:
- Choose a profession that you are in love with.
- Treat your staff well, they are your biggest asset!
- Support your local community.
As an active Chamber member, Ellen believes networking is key to being an integral part of any community. Attending Chamber events and keeping up to date with what is going on in town is critical for a real estate agent who liaises with many clients both locally and interstate.
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