This month, we meet Whitsundays Chamber of Commerce and Industry member Tolita Dukes of 8 Seconds.
For the past 12 years, Tolita has been transforming how Whitsunday businesses approach marketing—taking it from an overwhelming afterthought to a systematic, stress-free process that delivers consistent results.
8 Seconds specialises in helping time-poor business owners escape the constant juggle of wearing too many hats with done-for-you marketing management.
“After 27 years in the Whitsundays, I’ve seen firsthand how our local businesses struggle to maintain marketing consistency while managing operations,” Tolita shares. “We’re supposed to be one of the most aspirational destinations in the world, yet many owners feel perpetually behind on their digital presence.”
Tolita has identified two game-changing trends reshaping local business success: the time-saving power of AI-driven marketing automation, and the critical importance of review management in driving new customer decisions. “98% of customers check reviews before booking or buying anything. Managing your reviews effectively is no longer optional—it directly determines whether new customers choose you or your competitors.”
Tolita offers two practical insights:
• From overwhelm to control: “Marketing isn’t mysterious—it’s a business process that can be systematised. We help clients transform from feeling behind to confidently managing their presence.”
• Customer service is your strongest marketing tool: “Most businesses overlook their biggest marketing opportunity—the everyday interactions with customers. Our Customer Service Hero program creates consistent standards that turn every interaction into a powerful marketing moment, regardless of staff turnover. It’s the simplest, most cost-effective marketing tool at your disposal.”
As a Chamber member, Tolita really enjoys the networking opportunities.
“It’s a fantastic way to exchange ideas, find support, and celebrate each other’s successes. Running a business can often feel lonely, especially when you’re working independently, so being part of this community helps me stay engaged and inspired” said Tolita.
What’s Your New Year’s Business Resolution?